Health insurance provides coverage for the insured against medical bills incurred due to sickness or accidents. Health insurance programs generally cover the cost of routine check-ups, preventive and emergency health care, and also prescription drugs. The insurer may be a private organization or a government agency.

One can define Health Insurance Leads as people who want to be healthy. In the United States of America, more than 80% of the population has health insurance. As 60% of Americans get insurance from their employers and 25% of the population is insured by the government, people who may need additional coverage can be considered as Health Insurance Leads. Also, the leads could be people seeking family or group health insurance coverage.

With the rising cost of healthcare facilities and medicines, the insurance market has become attractive but highly competitive over the time. Since there are thousands of agents of dozens of big insurance companies trying to sell their products, the task of finding promising leads has become increasingly difficult. Lead-generating techniques like Yellow Pages ads and cold calling are not as effective as they once were. With the rise of the internet, there is plenty that one can do to generate Health Insurance Leads, as new avenues like pop-up ads, banners and text ads help lead generating.

Also in the internet age, a numerous of online companies specialize in finding prospects and delivering them to the right health insurance agents. Typically, most of these companies charge an annual or monthly fee for the leads, while other companies charge a per-lead fee. In order to obtain proper Health Insurance Leads, health insurance brokers can give the leads service company specific information about the types of coverage offered. Generally, a Health Insurance Lead fills the form on the lead provider\'s website, giving his details and preferences. This information is sent to the health insurance broker or agent. Thus, the health insurance agent gets the qualified lead.